Brainstorming Marathon electrifies SB Office

In an electrifying 2-day event, 'Brainstorming Marathon', SB was split in 5 teams - where each team was contesting against others to shape their pet project 'Adeature' by submitting crazy but breakthrough Feature Ideas, Use Cases, Algorithms, Prototypes to make Adeature a big hit. After picking a fancy name for their teams the members raised the pitch on day one by playing their team's theme songs on 4.1 speakers :-).

With lan parties, food, and cash prizes, in the offing, the event was kick started by 'team ATAKMAH' comprising of Akanksha Katoch, Konark Modi, Mahesh Salaria, Nitin Sharma & Tarsem Singh. Team ATAKMAH contributed various uniques including "a crawler prototype" that would fetch official twitter handle of website owner, opined ways to identify Visitor Interests of particular website by looking at Twitter profiles of the visitors who visit the website, & also opined utilzing 'Like Count' of facebook pages to predict the popularity of a website.

Followed by ATAKMAH, team 'Brain Washers' comprising of Bhupinder Bisht, Chetan Khanna, & Suvdeep Bagui contributed prototypes that promise predicting website's popularity by gauging social activity of a website on social networks. In addition, Brain Washers demonstrated a high level design of how social bookmarking websites could be put to predict popularity of websites.

Shortly afterwards the Golibaaz Team, comprising of Daya Shankar Ojha, Rajeev Kumar, Resham Singh, presented higher level design for calculating 'Online Commercial Intent' (OCI) of webpages. By overlapping 'demographics data' over IP-Address-to-location database, and by identifying product/services being sold on a webpage, their high level design aimed to compete with Microsoft OCI algorithm by amplifying on accuracy of Commercial Intent estimation.

Next presented the 'Hatt Pichey' team - comprising of Kamal Kant & Shivam Goswami. They demonstrated algorithm & test case for extracting Visitor Interest of website visitors by utilizing internet link graph, followed by a prototype which enables webmasters to share & compile Survey of their website visitors in a crowd sourced way.

Ideators team comprising of Abhishek Yadav & Tushar Goswami demonstrated beta version of their feature 'Brand Power' which would try to judge 'how much influence' a blog owner has by intelligently gauging the % of comment-posts that are in agreement & disagreement of his blogs posted. Later they submitted feature suggestion for 'Survey Aggregator' which would aggregate surveys over the internet by semi-automated means.

Most participants started gearing up for marathon 2 days before its start, with some team members staying late on their lappies at office or their home - sharpening their ideas, algorithms, or use cases. Shouldering the success of Brainstorming Marathon, Bhawani Singh and Anshi Chandra tabulated the votes earned by each team.

In addition to adventure packed Voting wars, late-night-preparations, shadow puppetry by Kamal Kant - the marathon also witnessed sparks flying as Nitin Sharma & Daya Shankar Ojha knocked down everyone in Quake lan party & later locked horns to prove their mettle. After 2 days of karma-satisfying and productive brainstorming, the team-members successfully finished (the first ever) Brainstorming Marathon at SB. From the 1st event, team-members collected several tips to conduct upcoming marathons in more productive & organized fashion. With several suggestions pouring in to make upcoming marathons even more fun - the cash prizes for winning teams in upcoming marathons may soon evolve into something fancier - like trips to Singapore & around. Stay tuned as subsequent Brainstorming Marathons rock SB..



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